Great copywriting is not easy
If a website can do something faster than how I can do it, that's great, but if it can also do that thing better than I would ever be able to do it, that's fantastic because that means I can spend more time on other areas of my business.
So in this video, we're taking a look at a website that creates amazing copywriting and marketing text using artificial intelligence. So whether you're wanting to create Facebook, or LinkedIn ads, or maybe a landing page or even a blog post from scratch, Anyword has you covered.
So let's dive in and take a closer look. Hello everyone, Scott Friesen in here at Simpletivity, helping you to get more done and enjoy less stress. And I know when it comes to my own marketing efforts, I often find it very very challenging.
Why? Well, I don't have a background in copywriting, I'm not sure which words or which phrases
are going to help convert my advertisement or my content and encourage people to click and learn more. Well that's exactly where the website Anyword comes into play.
Anyword is constantly analyzing millions of ads, landing pages, product listings and many other sources and then you get to tap into what is working best.
Creating a Facebook ad with Anyword
So let's take a closer look. Here we are in the first screen which is called data driven copyright, and we've got a few different categories here including advertisements, landing pages, including social media posts and even emails as well.
Let's get started with perhaps a Facebook ads. So I'm going to click on this and I'm going to say let's start a new project. Now, the great thing here is that
I only need to tell it a small amount of information. So for example, I'm going to use my own course, my own online course, as the example here, I can tell it whether it's a product or a piece of content, I can choose from a number of different categories.
So it can use that experience. Remember all of that data that Anyword is collecting to my advantage. Here's my URL, here's the name of the course and the product description.
So I've given it very little information as you can see, I've only given it a small amount of information but what I'm going to do next is I'm going to select create a project. So it's going to take that information including some of the text,
some of the existing information on my website and bring it into Anyword. Now on the left hand side, we have a few different ways in which we can create or view that content. Now, remember, in this particular example, we're looking at a Facebook ad,
so there's not going to be a ton of texts, we're going to look at some other examples a little bit later but already you can see I've got a wide variety of choices here
Generating copywriting examples
in terms of the type of style or the type of tone that I would like to use. Let's just get started with the default here, and all I need to do is come all the way down to the bottom and select generate. Now I can choose how many want them to generate at a time, I'm just going to stick with the default of five and then we'll play around and look at some of the other options.
So I'm going to select generate here and in a matter of seconds, it's going to analyze that information, that small amount of information, which I gave it and it's going to produce some Facebook ad copy. Remember, I haven't created any of these myself.
So let's take a look, forget about everything else and focus on yourself. If you're feeling burned out, this course is for you, click here to learn more.
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So what you'll see is it's producing great and proven Facebook ad copy which I can use as I'm putting together my next campaign. And remember, I didn't give it all of these words and terms, it's actually pulling it partly from the landing page itself, but also from looking at other successful courses and other successful Facebook ads.
Copywriting scores and data metrics
Here on the right hand side you'll also notice that Anyword gives us a score. So it's giving us a predicted score based on the information here. If I decide to click on any of these scores it's actually going to pull up some additional information here as well.
So for example, is this going to appeal a little bit more to a younger demographic
rather than an older demographic? Does it have slightly more of a feminine tone of voice? You may not be thinking about this when you're creating your own copy from scratch, but trust me, professional marketers certainly are.
So is your target audience more female than male? What's the age demographic of your target audience? That's all going to come into effect here as well, but let's say that I'm not totally happy
with any of the results here, or maybe I just want to save one of them. I'm going to save this first one here at the top, why don't we look at some of these other options here as well. So in this case I'm going to choose the one that's called conversational. So I'm going to select that one, and once again, I'm going to hit that button generate.
Now it's only going to take a few additional seconds as it takes that same information and say, okay, you know you need to get more done in your day but you're not sure how we've got the secret to making it happen.
So you can see that this doesn't have that same register now or click here to learn more, it is more conversational in tone. Now, as I'm going through these options and perhaps I'm missing some key details, I can always go back to the brief by selecting this button.
Here I can change the name of the product or content, and I can give it a bit more of a description to go on,
Adding keywords to include in your copywriting
but I can also add some keywords as well. So in this case, I'm going to add the keyword focus. So I want to see this in my next selection. I really want that word focus to be included. Let's go with a hard sell, let's this time around, I'm going to hit the generate button and let's see what it comes up with.
So now in my results you can see how do you focus on what really matters, imagine the freedom of being able to focus on your work. Are you ready to focus on what matters most?
So I can add some tweaks, I can add some further customization to make sure I'm getting the right copy for my needs. Let's take a look at another example and how we can use the whiteboard feature
Write an awesome landing page from scratch
so we can create an entire landing page in just minutes. So in this case I'm going to select the new landing page copy option and I can either tie this to an existing project like the one we saw before, or we can create a new project.
And when you're thinking of projects, you're really thinking of either campaigns or certain products or services in which you're offering. So I'm going to say new product in this case.
This time I'm going to pretend that I'm a realtor, I'm going to call myself Friesen realtors,
for example and product description, let's just give it something brief to go on, the one stop shop for all of your real, all of your home buying and selling needs. How about something like that? I won't stop here, I want to add something in there.
Perfect, so I'm going to create project, very very simple, you'll notice this time around, I didn't even give it a website. It's just basing it off that text. Now on the left hand side, you can see because we're dealing with a landing page, it's actually separated out
into five different components, right? Because you're going to have a headline, a subheader, maybe some call to action, benefits and features. So we can go through this one at a time but then use their whiteboard feature to easily bring it all together.
So here are some of the results and this one stands out to me,
Anyword whiteboard for saving and editing your copy
we'll take care of everything. So when I'm speaking of the whiteboard, if I come up here to the top right hand corner, here is our list view, but if I bring over the white word view what I can do is start to craft and put these different components together.
You can think of this as sort of a notepad where you're actually doing the work and pulling these ideas. So I'm going to say, yeah, we'll take care of everything,
I like that as the header, let's move on to maybe some of the calls to action.
So I'm going to select generate here, once again, it might take a few seconds
to generate some ideas, but it's time, yeah that's a call to action. Sell your home now these are maybe some bullet points that I'm going to add to it, or maybe I'll have some images around it. Let's add get started.
And then last but not least, let's identify maybe some features of my particular service, and I want to make this a little more playful. So I'm going to select playful and I'm going to hit generate, and let's see what some of the options are, that Anyword generates for me.
Look at this, look at how detailed some of this is, nothing but the best, we have the best agents, the best marketing, the best technology, our focus is on the people not on the property, a dedicated team, we work hard to make sure our agents are topnotch, they're the most amazing, dedicated and loyal team you'll ever meet.
So once again, if I like this one, I can say copy to the whiteboard and now it's input here. I can either save this or I can just copy everything at once and then paste it on my website, landing page, social media wherever I think this is relevant, I can let Anyword do most of the work.
Managing your copywriting projects in Anyword
And under the projects tab, Anyword makes it very simple and easy for me to find all of my previous projects. So maybe I wasn't quite finished with creating my ad content here, I can always come back into it and also collaborate with others.
So whether you're needing to write high converting sales copy, maybe a blog post from scratch or a product description, Anyword has you covered. You can customize it as much as you like, and know that you're getting data driven results, things that actually convert in the real world. If you'd like to learn more about Anyword
and start using it for free, be sure to click the link in the description down below. And if you like this app review and how to video, you'll love the other content right here on the Simpletivity channel.
Remember being productive does not need to be difficult.
In fact, it's very simple.
